My target market for my autumn/winter collection is women of any age who like to dress in tailored yet feminine pieces, whether it be for work wear or for everyday casual. I am aiming at women who wear classic tailoring which have a hint of spark with bright colours, prints and textures. My collection is aimed at middle market and my competitors in the New Zealand market would be stores such as Cue, Witchery, Country Road and Karen Walker (lower end).
Market Board
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