Introduction - Launch Pad

“Clothes should be beautiful at any price and they should incorporate the house's aesthetic, without dumbing it down.” (Laura Bradley, Another Magazine). Sarah Burton at Alexander McQueen recently showed a critically
acclaimed McQ range at London Fashion Week, which challenged the unwritten rules of the "diffusion", line, whose premise has been primarily to produce accessible clothing at a lower price point.

Aim: Using your previously designed collection you must now use the concept from that collection, to design an alternative collection for the Mid/diffusion Market collection.
SEASON: Southern Hemisphere Autumn/Winter 2013(8‐10 outfits)