Wednesday 9 May 2012

Market Research - Middle

Max
Max is a NZ middle range clothing store for women. Max is known as one of NZ's most favourite fashion brands for women and has "a reputation for delivering classics with a twist every season that take you from work to the wine bar in style". The clothing is of good quality, both fabrics and sewing/finishing, for the middle market which the brand is in. (information from wellington store and website maxshop.com)
  Tessa Pinafore Dress
$159.00
Audrey Hepburn inspired cap sleeved shift dress with double breasted button detail and pockets, fully lined
65% Polyester, 32% Viscose, 3% Metal
Made in China
Graziela Boucle Skirt
$119.00
Mini length pencil skirt with exposed zip, fully lined, woven boucle yarn fabric has a slight sparkle of gold thread running through it
90% Polyester, 10% Wool
Made in China
Alyssa Top
$99.00
Centre front pleating, gathered cuffs and a peter pan collar
100% Polyester
Made in China
Vivienne Pant
$119.00
Ankle length trousers with a hook and bar fly front closure and two double welt pockets at the back
65% Polyester, 25% Viscose, 10% Wool
Made in China
Hazel Textured Sweater
$119.00
Chunky knit jumper with abstract rust stripe details
70% Acrylic, 20% Nylon, 10% Wool
Made in China
Adele Contrast Sleeve Coat
$249.00
Open tailored coat with long lapels and matte leather-look sleeve detail
50% Wool, 50% Viscose
Made in China

Witchery
Witchery is an Australian and New Zealand middle range clothing store for women, men and children. Witchery is all about "smart, simple style". They produce sophisticated and simple items that give their consumers confident to  coordinate their wardrobe items so they can create their own smart simple style. Witchery's clothes are of good quality, sewing/finishing and fabric quality, for the middle market. (information from wellington store and website witchery.com.au)
   Spliced Sweater Dress
$149.95
Spliced tonal sweater dress features bold panel detailing with contrast colour and texture
Top panel = 100% Wool Knit, Bottom panel = 100% Polyester Woven
Made in China
 Printed Front Maxi Skirt
$149.95
Maxi skirt silhouette features drapey front pockets and gathering at the waistband, concealed zip
100% Silk
Made in China
Spliced Embellished Tee
$199.95
Sophisticated sequin tee silhouette features sheer sleeves and sheer back panel with keyhole cut-out at back neck
100% Viscose Georgette with Sequins
Made in China
Zip Detail Tailored Pant
$149.95
Tailored fit trousers with pin tuck detailing, concealed ankle zipper, contrast internal waistband, front coin pockets and back jet pockets
88% Viscose, 12% Polyester
Made in China
 Boxy Oversized Knit
$139.95
Oversized silhouette in an all over honeycomb stitch with a bell sleeve detail, dropped shoulder and scooped neckline
58% Cotton, 28% Wool, 8% Yak, 6% Nylon
Made in China
Textured Belted Collar Coat
$399.95
Classic trench coat with a relaxed silhouette, wide collar, tie belt, shoulder epilates,cuff tabs, long sleeves and fully lined
45% Virgin Wool, 52% Polyester, 3% Polyamide
Made in China

Country Road
Country Road is an Australian and New Zealand middle range clothing store for women, men and children. Country road is known for their simple, great quality, fine tailored pieces with attention to detail. They aim to source the finest raw materials, fabrics, woolen yarns and crisp Italian cotton. Country Road stands for natural simplicity with relaxed, spontaneous style. The clothes are of great quality sewing/finishing as well as quality fabrics. (information from wellington store and website countryroad.com.au)
Block Stripe Dress
$199.00
Colour blocked shift dress with soft cowl type neckline,tie waist and cap sleeve
100% Silk
Made in China
Jersey Striped Pencil Skirt
$79.95
Stretch jersey striped knee length pencil skirt with an elasticated waistband 
55% Cotton, 37% Modal, 8% Elastane
Made in China
Leather Front Top
$179.00
Crew neck tee with front leather look panel, curved hem and 3/4 length sleeves
100% Cotton
Made in China
Salt And Pepper Pant
$129.00
Salt and pepper coloured tailored trousers with pin tucks, contrast internal waistband, front tailored fly and back jet pockets
3% Elastane, 63% Polyester, 34% Viscose
Made in China
Waffle Knit
$129.00
Slouchy style waffle and cable knit jersey with ribbed hem, cuff and neckline bands, and button detail down centre back
100% Lambswool
Made in China
  Longline Patch Coat
$349.00
Mid thigh length coat with patch pockets, long sleeves, zip-off hood, full length front zip and dome detail at neckline
15% Nylon, 20% Polyester, 60% Wool, 5% Other Fibres
Made in China

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