Wednesday 9 May 2012

Market Research - Low/Mass

Glassons
Glassons is a NZ low/mass market clothing store for women. It is NZ's most visited women's fashion store and it known for its fast fashion, vibrant stores and keeping up to date with the latest trends. Glassons clothes have quite low quality sewing/finishing details and fabrics. They aim for quantity rather than quality. (information from wellington store and website glassons.com)
Chiffon Mid Length Dress
$49.99
Chiffon mid length dress, featuring a crochet centre trim with button front detail
100% Polyester Chiffon
Made in China
Pocket Front A-line PU Skirt
$49.99
Leather look a-line mini skirt with front welt pockets, panel detail and zip fastening at the back
100% PU
Made in China
Contrast Panel Blouse
$49.99
Classic short sleeve blouse design with contrast panel and folded sleeve detail
Polyester Chiffon and Polyester Crepe
Made in China
 Sateen Trim Pant
$39.99
Sateen trim trousers with front welt pockets and multiple belt loops
Poly Viscose Elastane
Made in China
Cable Detail Sweater
$49.99
Slouchy knit sweater with cable knit detail with ribbed hem and cuff bands
55% Acrylic, 45% Cotton
Made in China
Peter Pan Collar Coat
$99.99
Classic trench style coat with contrast peter pan collar and front buttons to waist, long sleeves, waist belt and flare for waist
90% Polyester, 8% Viscose, 2% Elastane
Made in China


Supre
Supre is an Australian and New Zealand low/mass market clothing store for women. Supre is known for being "fun", they have fun, vibrant clothes which are always up to date with the latest trends. Like Glassons they aim for quantity not quality with their sewing/finishing and fabrics. Their clothes are produced in Australia and China, depending on the season. (information from wellington store and website supre.com.au)
Open Back Dress
$25.00
Classic silhouette t-shirt dress with gathered waist, capped sleeves and open back detail
65% Polyester, 35% Rayon
Made in China
Shiny Pleated Waist Mini Skirt
$30.00
Shiny wet look pleated waist flared hem mini skirt with centre back zip
94% Polyester, 6% Spandex
Made in Australia
Contrast Hem T-Shirt
$20.00
Contrast hem, oversized square t-shirt with splits
65% Polyester, 35% Rayon
Made in China
Tie Front Skinny Pants
$30.00
Skinny leg pants features a paper bag waist with a long tie front waist belt and loops, tapered fit
100% Spun Rayon
Made in Australia
Knit Batwing Jumper
$30.00
Knit open batwing cuffed sleeve jumper
55% Acrylic, 45% Cotton
Made in China
Hooded Duffle Coat
$45.00
Hooded button up duffle coat with mid waist tie, large pointed collar front, symmetrical front hip pockets with button tab detail
65% Polyester, 35% Cotton
Made in China


Dotti
Dotti is an Australian and New Zealand low/mass market (higher end) for women. Dotti is known for their vibrant, feminine clothing that is fun and is always on track with all the latest high street fashion trends. They "aim to deliver the best fashion finds into you wardrobe ultra-fast". Being in the higher end of the low/mass market Dotti is focused on both quantity and quality with their choices of fabrics and sewing/finishing but still remaining as a fast fashion brand. (information from wellington store and website dotti.co.au)
Blair Lace Pleat Frock
$69.95
Sleeveless lace bodice and chiffon pleated skirt with a black waist tie
Bodice = 30% Nylon, 70% Cotton, Skirt = 100% Polyester
Made in China
PU Skater Skirt
$49.95
PU a-line mini skater skirt with pleat detail and centre back zip
100% Polyurethane
Made in China
 Velvet Collar Lace Top
$39.95
Lace top with scallop edge and velvet collar detail
Lace/Nylon
Made in China
Flat Front Cuff Pant
$59.95
7/8 length pant featuring pleated front, fly front opening, belt loops, side inseam pockets, back mock jetted pockets and fold up cuff hem
100% Polyester
Made in China
Trampoline Textured Jumper
$59.95
Long sleeve long line textured oversized knitted jumper with ribbed hem and cuff bands
Acrylic, Nylon, Angora
Made in China
Basket Stitch Cream Coat
$129.95
Fully lined double breasted winter coat featuring functional side front jetted pockets, contrast buttons and binding with a PU belt
Wool, Polyester
Made in China

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